Many of the rest are scraping by, with smaller contracts, if any, and they’re supplementing their shoe company earnings with jobs.
The most successful, those destined for the Olympic team or starring on the roads, are earning generous base payments and bonuses for setting records or winning. Noah Droddy has run for Brooks and Saucony during his career. Experts say that the result has been an increasing bifurcation between the sport’s haves and have nots. Additionally, shoe companies have been reevaluating their sports marketing budgets, from which runners are paid. Over the past year, the pandemic has erased lucrative racing opportunities. With the exception of those who win global medals or major marathons, distance runners often struggle to earn enough money to pay for their essentials (rent and food), plus cover all their running-related expenses, such as coaching, travel to races and altitude camps, health care, gym membership, and massage. For years, America’s pro runners have been on shaky financial footing.
Runner’s World had conversations with eight athletes, four agents, two marketing employees at brands, and three coaches to get a sense of the current economics for athletes. Is he right? Is it typical for top runners, at the height of their careers, to lose financial backing from shoe companies? Or is this an anomaly at the end of an unusual, pandemic-marred 15 months?
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